Sri MGR Year 97, 11th May, Sunday
Today 11.5.2014 is the 41st Anniversary of Emgeeyar Pictures and one of the greatest hit movies of our beloved Puratchi Thalaivar MGR movie Ulagam Sutrum Vaaliban. The movie was produced and directed by MGR. Principal photography of the movie began in September 8th 1970 in Expo 70, Osaka, Japan and released 11th May 1973.
The movie was released amidst hurdles created by the then DMK government. Tax for posters were increased to make this film drop out of the box office. Ulagam Sutrum Vaaliban created box office records despite without help of posters. That was the mass of MGR, unprecedented and unique in Tamil movie industry.
To commemorate, srimgr.com is publishing for the first time images from the special editions and ads scanned from the original source material.
Thirai Ulagam and Thirai Seithi magazines released special editions of Ulagam Sutrum Vaaliban. These magazines are preserved to this date and shared with us.
Above is the ad given in Tamil Newspapers showing the list of theatres which had continuous 100 shows houseful, a rare feet.
Silver jubilee ad given in Dinamani dated 29.10.1973 during its 25th week. Apart from this box office the movie was insured and two negatives were printed and the negatives were given in custody of Hindi film actor and director Raj Kapoor.