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24 October 2008

Mega Release Part V

Today is the 2nd week of "Ulagam Sutrum Valiban". Below are the ads placed in Daily Thanthi. Images forwarded by MGR Devotee Yukesh Babu and Murugan Dharmalingam.

Even though the astounding success and collection of Ulagam Sutrum Valiban did not appear in any Tamil Daily (why?) only Times of India came out with the success of MGR movie release. Below are the excerpt from Times of India Chennai Edition issue dated 23.10.2008, on the success and unbelievable collection of Ulagam Sutrum Valiban.

The Magic of MGR
MGR's magic still works wonders at the Box Office nearly two decades after his death.

Last Friday Ulagam Sutrum Valiban, the movie produced and directed by MGR, was re-released in four Chennai theatres by R.V.Mani of OK Films through their sister concern Diamond Films, which holds the theatrical re-issue rights of the film.

Click to read

Despite heavy rains, the film has been released on 34 screens across Tamil Nadu on October 17 and has made a collection of a whopping Rs.41 lakhs in the first three days. Just before our re-release, Raj TV had telecasted the film, yet people thronged theatres to watch the movie. At Pilot theatre, paalabhishekam was conducted on the cut-out of MGR. Just before the climax, during the title song, his fans clapped and danced, "says a visibly excited Mani. At Mahrani, in North Madras, which is an old MGR citadel, the film netted Rs.2.26 lakhs in its opening weekend.

Click to read

OK films Mani, spurred on by the Box Office success of MGR produced films, is now planning to technically upgrade Nadodi Mannan as an all colour film, edit it and provide DTS before its re-release.

Says N.Sathyamoorthy, a veteran journalist; 'I'm stunned at the response to MGR's re-released films. All his fans must be senior citizens today but the legend is still able to strike a chord with today's youth.

Another 8 theatres released on 18th October sums to 45 centers for the release of Ulagam Sutrum Valiban. And there are no Morning and Matinee show on 19th Sunday due to Tamil Elam problem. As on 22.10.2008 the collection in Mahrani is Rs.4 lakhs higher than any other theatres around Tamil Nadu.

Overall Tamil Nadu collection is going to reach 1 Crore mark a new record for any re-release films in the World (to my knowledge).

Within 3 days of release the amount for theatre rent and publicity charges got back by the Distributor. That was mega or monster collection of Ulagam Sutrum Valiban. Record unparallel even to new movies. Hurdles such as heavy rain, less amount of Ads and only one type of ad and more the Raj TV telecast on 2nd October did not hamper the success rate of Ulagam Sutrum Valiban.

And another MGR movie wonders, Natraj theatre which screened Vijay's Sachin was taken on Monday due to less number of audience and heavy rain. Theatre owner decided to release Panam Padaithavan from Tuesday, the response was good and before this the 2nd week run of Dhanush movie Yaradi Nee Mohini was taken and they released "Ragasiya Police 115" from Monday. And Pandian theatre also filled the three days prior to Deepavali with Panam Padaithavan this week.

News from Madurai from Marmayogi Manoharan and Sathya from Chennai.

This clip is from Ulagam Sutrum Valiban duet song of MGR with Mehta.

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