Records of Ulagam Sutrum Valiban Part III

Box Office records created by MGR films were surpassed by other MGR movies and not other movies.

Ulagam Sutrum Valiban released on 11.5.1973 in India and abroad.

In six theatres the film went past 25 weeks they are:

1. Devi Paradise - Chennai - 182 days
2. Agasthiya - Chennai - 176 days
3. Meenatchi - Madurai - 217 days
4. Palace - Trichy - 203 days
5. Raja - Coimbatore - 196 days
6. Capital - Sri Lanka - 203 days

Reservation was opened in Chennai on 9.5.1973 and within 3 hours 100 shows were full i.e. 1 month. (The record still not broken by any movie)

Ulagam Sutrum Valiban movie still holds the first place of continuous 100 full shows followed by total number of house full shows in 30 theatres:

All these movie halls surpassed 100 days also.

Chennai Devi Paradise 217 shows & 329

Chennai Agasthiya 156 shows & 211

Chennai Uma 127 shows

Madurai Meenatchi 262 shows & 301

Trichy Palace 159 shows

Srilanka Capital 251 shows

Salem Sangam 175 shows

Nataraja 175 shows

Kovai Raja 182 shows

Shanmuga 182 shows

Nellai Central 120 shows

Kundanthai Noormahal 110 shows

Mayavaram Gomathy 102 shows

Vellore Lakshmi 133 shows

Pondi Rathna 166 shows

Erode Central 121 shows

Thanjavur Yagappa 102 shows

Karur Thinappa 120 shows

Pattukottai Murugayya 101 shows

Villivakkam Royal 131 shows

Dindukal N.V.G.P. 177 shows

Villupuram Babu,Sabitha 127 shows

Pollachi Nallappa, Kalaimagal 101 shows

Kadulur Ramesh, Kamar 133 shows

Thirupur Usha 117 shows

Bangalore Sivaji 121 shows

Bangalore Abayra 101 shows

Puthukotai Palaniappa 100 shows

Chidambaram Lena 128 shows

Thirupathur C.K.C. 128 shows

Kanchipuram Lakshmi 127 shows

Virudunagar Narayanasamy 112 shows

Other Country:

Singapore - Central - 150 days as 3 shows

Malayasia - Paramount - 112 days 3 shows

Trivia:

No posters, No advertisements in Radio, No ads in Newspapers including leading News papers such as Daily Thanthi, Malai Murasu.

People are standing from Devi Paradise theatre to Anna Statue on 8.5.1973 before the booking 9.5.1973. Police and Horse mounted Police were in action to control the crowd.

Within 3 hours of opening of reservation all the shows for 30 days were filled in Devi Paradise, 25 days for Agasthiya and 22 days in Uma. Record unparallel in History.

Ulagam Sutrum Valiban was also released in Chitra and Padmanabha movie halls in Trivandrum with 66 days and 28 days respectively. Totaling 94 days the record was not beaten by any Malayalam movie on those days

Ulagam Sutrum Valiban surpassed the record created by McKenna's Gold which was released in Devi and grossed Rs.12,85,358.00 and MGR's movie released in Devi Paradise grossed Rs.13,63,914.75 which is also the first Indian movie to break Mackenna's Gold Record.

Ulagam Sutrum Valiban generated 1 Crore 35 lakhs in 40 theatres in just 6 months as Tax to Government. Calculate how much theatres should have earned remember it was 1973.

And it is also the first movie to generate tax more than 1 Crore in South Indian Cinema.

Source: Photos and statistics taken from various MGR related books, Special Edition of MGR movies 2005 and Enga Veetu Pillai MGR magazine. Provided by Yukesh Babu, Sathya of Sri Ponmanachemmal Sri MGR Bakthargal Kuzhu.

Will continue